On the other hand, the spotlight offers the potential to “reach so many new people,” explained Helen Russell, a co-founder of Equator Coffees. And while this can “bring visibility to the queer community,” it doesn’t “translate to small queer businesses getting more sales.” But as a brand, “we don't do anything different in the month of Pride versus any other month as we are LGBTQ+ all year long and serve that community all year long,” Moffat added. “Pride Month has been commandeered by big mainstream retailers producing Pride collections,” said Laura Moffat, one of the founders of menswear-inspired clothing label Kirrin Finch. Shopping The rise of gender-fluid clothing - and its ambiguityīut for some LGBTQ-owned businesses, the attention during June doesn’t necessarily mean big business.
